Amorim, O-I launch screw-top cork closure
just-drinks.com, Giugno 17 2013
Portuguese cork producer Amorim has teamed up with US-headquartered O-I to launch a screw-top cork packaging concept for the wine industry.
The closure, entitled Helix, was unveiled at the VinExpo wine trade exhibition in Bordeaux earlier today (17 June). The concept will target the “popular, premium fast turnaround still wine segment”, Amorim said, and is the result of a four-year partnership between the two firms.
The cork has a screw-top groove, while the bottle has an internal thread. It can be “quickly and easily implemented” by wineries with “only a minor adjustment” to the existing filling lines, Amorim added.
“Helix meets consumers’ growing desire for sustainability and quality, while delivering the brand building and premium image packaging wineries rely upon," said Antonio Amorim, chairman & CEO of Amorim. “We are delighted to offer the market not only a 100% renewable, modern product, but also a solution that enhances the wine drinking experience through opening and resealing convenience.”
The new closure can be seen by clicking through on the image on the right.
Last year, O-I announced plans to invest EUR140m (US$183m) in its European operations.